Every Friday at 12pm (noon), a new challenge with a new objective is announced regularly. Each challenge lasts six days, ending on the following Thursday (also at 12pm).

Should the objective of a group challenge be to be the first group to produce a certain amount of items and both groups fail to do so within the given time, the group closer to the objective will win.

The winning group will be rewarded with Group Coins and its rating will increase, while the losing group will not get any reward and its rating will decrease. In the very rare case where the outcome of the challenge is a draw the Group Coins will be shared equally between the two groups. With the new Group Coins currency you can buy exclusive items from a specific category in the Shop just for Smeet Groups!